Pantone Mission Statement


This year, Darling is a Pantone Color of the Year 2021 Partner! We created this poster with a message of “HOPE IS THE NEW NORMAL” because that’s what we are declaring as the resounding message of our hearts this year.

The Pantone Color of the Year 2021, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, is meant to set the mood for the year. The pairing of the quietly assuring tone of the gray with the warming and optimistic yellow is meant to embolden your spirit. As Pantone states, “it is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly. A message of happiness supported by fortitude…a color union that inspires the feeling of hope so essential to the human spirit that everything is going to get brighter.”

Over 10 million creatives around the world use Pantone each day for color inspiration, communication, and trend direction. For over two decades, Pantone’s Color of the Year has influenced and guided the development of fashion, home, and industrial design products.

Pantone reminds us that color is a language—and when paired with meaningful words, it becomes a force. We hope this poster is one you’ll put on your wall as a reminder to yourself and others that a regular practice of hope strengthens and sustains our spirits.

  • 8x10 in.
  • Matte finish, eggshell white paper
  • Unframed
  • Print only; framing materials are not included.
Color :
Color of the Year
Purple on White Background
White on Purple Background
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